The winds of change are a-blowin' through the PC industry, and those winds have left Microsoft clutching at its market share and searching for relevance. Windows 8 is Microsoft's first major effort to weather the tempest, but no operating system alone is enough. True salvation lies in adopting the strategies of enemies.
Indeed, to shore up its future and compete with Apple and Google, the once infallible software giant must become Apple and Google.
The need for drastic measures stems from the startling fact that Windows no longer rules the computing world with an iron fist. Sure, it still presides over the desktop; but thanks to the rapid rise of tablets and smartphones, Forrester Research estimates that globally Windows beats at the heart of just 30 percent of all consumer computing devices—a staggering 40 percent drop in just four short years. If it wants to stay relevant in the new normal, Microsoft needs to change something fast.
That "something" doesn't involve reinventing the wheel (though it has involved reinventing Windows). Instead, Microsoft should take a few pages from the playbooks of its uber-successful rivals.
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Source: http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google.html
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