Investors demand
more revenue from Facebook, and Sheryl's got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for
on-site conversions including app installs, buy home page ads and logout page takeovers, and target ads specifically to mobile. The new capabilities in tools from
Buddy Media,
Nanigans, and
BLiNQ Media (who just updated today) will attract ad dollars from app developers, huge brands, and local businesses. That means more revenue for these Ads API providers and more revenue for Facebook, which it needs to rescue its
share price, down 11.7% today.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/88lTsX15LvI/
EASTMAN KODAK CO EARTHLINK DST SYSTEMS DISCOVER FINANCIAL SERVICES DIODES INORATED
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