NTT Docomo Will Pay Up To $300M To Buy Italian Mobile Content Company Buongiorno

Mobile carrier NTT Docomo today announced a move in its strategy to grow its content business outside of its traditional base of Japan: it issued a tender offer to acquire Buongiorno, a mobile content company based in Italy, paying up to ¥24 billion ($300 million) for the assets. Docomo notes in a statement that the acquisition would be made by its Germany-based subsidiary, Docomo Deutschland, and that Maruo del Rio, Buongiorno's majority shareholder and chairman with 20 percent of Buongiorno's stock, has already agreed to sell his stake to the carrier. The deal would see Buongiorno become a subsidiary of NTT Docomo.

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